Supplying Rwanda with Quality Consumer Goods
Your trusted partner for wholesale, retail, and distribution of top-tier consumer goods. We bridge the gap between global manufacturers and the Rwandan market.
retail, wholesale, and
distribution company
BM Azmarino General Trading Ltd is a professionally managed Rwandan company specializing in the import, export, wholesale, retail, and nationwide distribution of fast-moving consumer goods (FMCG) and everyday essentials. We serve as a vital link between manufacturers, brands, and end markets, ensuring efficient product flow across Rwanda through a reliable, well-structured distribution network.
Backed by strategically located retail outlets, robust wholesale operations, large-scale warehouses, and a diversified fleet of motorcycles, vans, trucks, and trailers, we guarantee consistent product availability and timely delivery to our partners and customers. Through our sister company, ETS Trust, our operations extend into Eastern Democratic Republic of Congo (DRC), enabling regional market access, cross-border trade, and long-term business partnerships.
We provide FMCG reliable solutions in retail, wholesale, import, export, storage, and nationwide distribution of everyday consumer products
Import & Export Operations
We facilitate cross-border trade through the import and export of consumer goods. Our regional operations extend to Eastern DRC through our sister company, ETS Trust.
Nationwide Distribution
Our extensive logistics network ensures reliable delivery across all regions of Rwanda. With a diverse fleet of motorcycles, vans, trucks, and trailers, we efficiently reach both urban and remote markets.
Wholesale Supply
We supply products in bulk to supermarkets, wholesalers, institutions, hotels, and large-scale buyers. Our wholesale operations are supported by strong storage capacity and structured order fulfillment.
Retail Shops
We operate professionally managed retail shops that serve local communities with easy access to essential consumer goods. Our outlets are well stocked, organized, and focused on delivering convenience and quality to everyday customers.
We work with 100+ Partners World wide
We supply and distribute over 1300+ products from both Local & Global Brands
Our Signature Brands
At the heart of our business are the brands you know and trust. We take pride in sourcing and packaging premium staples under our Salama and Selam labels, ensuring that every product meeting your kitchen table is held to the highest standards of purity and flavor.
Salama Delicious Basmati Rice
The Heart of a Perfect Meal Experience the exquisite aroma and long-grain texture of Salama Delicious Basmati Rice. Sourced for its superior quality, this rice cooks up light, fluffy, and separate—making it the ideal companion for curries, grilled meats, and stir-frys.
Selam Light Black Tea
A Pure Taste of Rwanda Start your morning or unwind in the afternoon with Selam Tea. Grown in the high-altitude hills of Rwanda, our "Light Black Tea" is celebrated for its smooth finish and refreshing golden liquor. It is a "clean" tea, grown without the use of pesticides to ensure every sip is as healthy as it is delicious.
Salama Double Concentrated Tomato Paste
Bring Rich, Authentic Flavor to Every Meal Elevate your cooking with Salama Tomato Paste. Made from 100% natural, sun-ripened tomatoes, our double-concentrated formula (28-30% concentration) delivers a deep red color and an intense savory punch. It is the perfect base for stews, soups, pasta sauces, and traditional dishes
Salama Super Rice (Grade 1)
The Premium Choice for Family Meals Salama Super Rice is a high-quality, Grade 1 white rice known for its purity and excellent cooking results. Sourced from Tanzania, this "Mchele Safi" (clean rice) is processed to meet the highest standards for your kitchen.
Your everyday essentials, all in one place.
Your everyday essentials, all in one place. Our product range brings together quality food, beverages, and household items you can trust—carefully selected to serve families, retailers, hotels, Restaurants, Schools and other businesses. Whether you’re stocking your home or supplying your business, we deliver dependable products at competitive value.
Dry Foods & Grains
From staple grains to baking essentials, our dry foods category offers reliable, shelf-stable products for homes, restaurants, and businesses.
Rice & Cereals: Basmati, long-grain, parboiled, and locally sourced rice varieties (featuring Salama Super Rice)
Pasta & Noodles: Macaroni, spaghetti, penne, and instant noodles for quick and convenient meals
Pulses & Legumes: Lentils, beans, peas, and chickpeas, nutritious and protein-rich
Flours & Baking: Wheat flour, maize flour, cassava flour, baking powder, yeast, and baking aids
Cooking Oils & Fats: Vegetable oil, sunflower oil, palm oil, and margarine
Bulk Staples: Refined white sugar, brown sugar, and iodized table salt
Beverages & Drinks
A wide range of hot and cold beverages to keep you refreshed, energized, and hydrated throughout the day.
Teas & Coffees: Rwandan black tea (featuring Selam Tea), green tea, herbal teas, and locally roasted coffee blends
Juices & Soft Drinks: Natural fruit juices, juice concentrates, and carbonated soft drinks
Water: Still mineral water and sparkling water in various pack sizes
Energy & Health Drinks: Malt drinks, energy beverages, and powdered nutritional supplements
Milk & Dairy Alternatives: Long-life (UHT) milk, powdered milk, and non-dairy creamers
Wines, Spirits & Vodkas: A premium selection of local and imported alcoholic beverages for retail and hospitality
Kitchen Spices, Oils & Seasonings
Carefully selected spices, sauces, and cooking aids to enhance taste, aroma, and presentation.
Whole & Ground Spices: Black pepper, cinnamon, turmeric, ginger, and blended spice mixes
Cooking Aids: Bouillon cubes (beef & chicken), curry powders, salts, and seasoning blends
Sauces & Pastes: Double-concentrated tomato paste (featuring Salama), chili sauces, soy sauce, ketchup, and mayonnaise
Spreads & Preserves: Honey, jam, peanut butter, and chocolate spreads
Cleaning & Household Materials
Everything you need to maintain cleanliness and hygiene at home or in professional environments.
Dish Care: Dishwashing liquids, bar soaps, scouring pads, and sponges
Laundry Care: Detergent powders and liquids, bar soaps, stain removers, and fabric softeners
Surface Cleaners: Multi-purpose cleaners, floor cleaners, disinfectants, and toilet cleaners
Paper Products: Toilet tissue, facial tissues, napkins, and kitchen towels
Personal Care Basics: Hand wash, bathing soaps, and hand sanitizers
Looking for a reliable business partner?
Join thousands of businesses growing with BM Azmarino. Let’s discuss how we can supply you with products quickly and precisely.
